I created a segment for our target ABM industries; for this example, we'll use "Financial Services"
When I create the segment, should I exclude ISPs as a secondary filter? My thought is that someone could be identified as Financial Services, but then possibly work from home or a coffee shop (on an ISP) and then be dq'd from my campaign? ...or maybe I don't fully understand how it works.
Input? Thoughts?
Excluding ISPs will prevent people identified by generic comcast.net locations. It will never be perfect. Most people exclude it.
but what's the overriding factor -- I want to look at industry primarily and IF none, then exclude ISP; but if industry happens to be known, and they're at an ISP location, then that's fine.