Resending Emails based on "Resend Button" clicks

[Anonymous]

Hi All,

We send email account verification emails (with verification link) to each new user who register on our website.

This is what we do to send these emails :

(1) Every new user who register on our website gets stored in our Company database.

(2) We push this new user with attributes (Name, email, Profile verification Link, etc.) as JSON [key:value] response using Create/Update lead into Marketo creating a new lead record.

(3) In a smart campaign, setting Smart List Rule to "Lead Created" and Flow Rule to "Send Email" , we send this email to each new lead record that enters into Marketo database. We are using tokens in the email body to achieve customization.

Another related scenario where we are stuck is this:

Each user after registration, has access to "Resend Verification Email" button on our website page and every time he clicks on it; the same email (mentioned above) needs to be resent to that particular user who has clicked on the button, that many number of times.

The verification link generated is static/permanent for every user. Hence, the entire problem boils down to re-sending the same initial verification email that was sent out using the above mentioned Smart Campaign as many number of times, the "Resend Verification Email" button was clicked only for that particular user.

PS. - When the user clicks on the Resend button, by then he is already a lead record in the Marketo  leads database.

This is one of the primary scenarios that we encounter on a daily basis, repeated number of times and which is quite important to us; since according to company policies we cannot nurture/process the lead until the lead has clicked on the verification link present inside the verification email body specific (permanent) to each user.

How do you guys suggest I can achieve this ? I really need some serious help to get this done soon, given the importance of the issue. Kindly guide me through this.

Thanks a lot people for all the help !

-Prabash Rath

[Stijn_Heijthuij]

Hi Prabash,

It's not clear to me what the issue is that you're facing. Can you expand on what your objective is?

[Anonymous]

Hi Stijin,

I guess, I made a mess describing the entire scenario. Sorry for that .

Basically, in short what I want to do is; Send an email to a particular user (already existing in Marketo's lead record) based on his "Button Click" activity  in one of the webpages of our website,i.e., only when he clicks a button(say 'Resend Email') present in a webpage (say 'http://babajob.com/employer/register_verification'), we send an email from Marketo to that user.

How do you think I can achieve this ?

Thanks !  

[Dan_Stevens_]

So essentially, this is a double-opt-in process you're wanting to deploy?  If so, you may be overcomplicating things a bit.  We have a central process developed - built in our global workspace - that constantly listens for any form submit where the "opt-in" checkbox is checked ("true").  When that happens, a custom "opt-in" date field is populated and "opt-in program" field is populated.  If the user is from Germany, an email is sent to them with a link/button in the email to confirm their opt-in preference.  When that link/button is clicked, they arrive to a landing page that confirms their preference.  Another field - "double-opt-in" - is set to "true", along with a "double-opt-in date" field. 

[Anonymous]

Hi

Basically, in short what I want to do is; Send an email to a particular user (already existing in Marketo's lead record) based on his "Button Click" activity  in one of the webpages of our website,i.e., only when he clicks a button(say 'Resend Email') present in a webpage (say 'http://babajob.com/employer/register_verification'), we send an email from Marketo to that user.

How do you think I can do this setting up a Smart Campaign ?

Thanks You.  

[SanfordWhiteman]

Obviously you can't use Lead Created as a trigger if the lead exists, so as Dan suggests, use another trigger, which could be a Clicks Link (on Web Page) or Fills Out Form or whatever.

[Anonymous]

Hi,

Basically, in short what I want to do is; Send an email to a particular user (already existing in Marketo's lead record) based on his "Button Click" activity  in one of the webpages of our website,i.e., only when he clicks a button(say 'Resend Email') present in a webpage (say 'http://babajob.com/employer/register_verification'), we send an email from Marketo to that user.

How do you think I can do this in a Smart Campaign?

Thanks !  

[SanfordWhiteman]

Trigger on Clicks Link, as I said above. I don't understand what else you're looking for as this literally triggering on a click.