Reporting on Lead Orgination

[Adrian_Watkins]

Hi guys,

I'm looking for the best way to report on the orgination of our quallified leads. I'm looking to distinguish which leads are coming to us becuase they know our brand and who came becuase from searching our industry. Its very important for us to be able to show which leads have been introduced to our brand due our marketing.  I know there are many different ways to do this but i'm looking for the best/ easiest way to do this.

Thanks

[Anonymous]

Hello,

We use promo codes in URLs. This has worked really well for us. Feel free to send me an email if you would like specifics. My email address is gkadzhikyan@advanstar.com

Thanks
 

[Josh_Hill13]

You should consider url parameters and the offer-channel method:
http://perkuto.com/blog/marketing-automation/marketing-attribution-model-for-marketing-automation