Remove global unsubscribe link

[James_Glavin]

We've created new email templates that contain their own unsubscribe link. I'd like to remove the unsubscribe links found in Admin>Email, but if I delete out the text and tokens, I can't save the change - I get an error message: Missing value for 'Unsubscribe HTML'

How do I get around this? I guess I could put something generic without an unsubscribe link in this space just to allow me to save it (e.g. This email was sent to {{lead.Email Address}}), but I'd rather delete this entirely.

Any ideas?

Thanks,

James

[Anonymous]

James,

For our clients that have hard-coded unsubscribe links, we simply create the emails as "Operational" (knowing full well we are compliant), which prevents the unsubscribe link from populating in your emails. Any reason you couldn't do this?

[James_Glavin]

Thanks for the suggestion, but if we create the emails as operational it will send to people even if they've unsubscribed, so we couldn't go down that route unfortunately.

[Anonymous]

Every email send I do has a filter that removes any leads on my "Suppression List", which includes Unsubscribed, Marketing Suspended, etc...guess you guys don't do that

[Josh_Hill13]

The Admin>Email requires some text or html. Just make an html like

<p>.</P>

or a white dot to match the background of your email.

I do not recommend setting all emails to Operational. I'm not sure what Jason is doing to ensure compliance on all those emails, but I would not trust that this would work well at most firms.

[Anonymous]

I wouldn't recommend setting the emails as operational - because that will ignore your unsubscribe field, so you'd have to do additional work on the smart-list side of your email campaign to ensure that your unsubscribed leads aren't getting the email in question.

Josh's solution is the one that I've used - just blanking out the Unsubscribe link through the Admin panel.

Rob

[Anonymous · Accepted solution]

In the past I've just used nbsp; (with an & before the "n"). I can't put it all here because the editor renders it as a space. Unlike <p>.</P> it's completely invisible.

[James_Glavin]

Thanks! This sounds like a great way to resolve it. (And thanks for the clarification on the nbsp html!)

[Tyson_Jurgens]

This comment literally made my day. Thank you!

[Nicholas_Manojl]

I think I must be misinterpreting your question.

But can't you just use {{system.unsubscribeLink}} where your custom unsubscribe link is, so that Marketo strips out the automatically appended text?