To track my lead lifecycle status, I had my SFDC admin create a Lifecycle_Status field in SFDC, which then caused the mirror field to be created in MKTO.
When I run smart campaigns to automatically update the Lifecycle Status I have no problems, but for some reason, SFDC randomly RESETS the new value back to an old value RANDOMLY, sometimes a week after the last update was made. This happens during a synch. It makes no sense and I can't replicate it - happens whenever SFDC feels like it.
Any advice on where to look in my SFDC instance to find the problem?
Solved! Go to Solution.
Agreed. If the field has no purpose to be editable in SFDC, block updates from salesforce on the field.
Sounds like the field could be read only in SFDC?
Thank you both! I was looking in SFDC for my answer, but all along it was as simple as ticking a box to block SFDC updates. Thanks so much for your quick replies and helpful comments!!
Case closed.