"Visits Web Page" Trigger Is Double-Counting

[Anonymous]

Hi All!

Anyone have any experience with this? Our "Visits Web Page" trigger campaign seems to be double counting:

Smart List

• Visits Web Page (Trigger)
  • Web page is company.com/resources/whitepaper/name
• Clicks Link in Email (Trigger)
  • Email is any
  • Link is pages.company.com/resources/whitepaper/name.pdf

Flow

• Change Score +10

In this specific case:

• This is a third party email campaign (the email sent through a third party, and isn't tracked by Marketo)
• Lead lands on a Marketo-hosted web page
• Lead fills out a form
• Lead lands on company.com/resources/whitepaper/name
• Lead (presumably) clicks link on page that opens a new tab with a PDF
• Lead triggers above campaign twice – ends up with +20 in score

Leads can't trigger both triggers, since one is based on a web page visit and the other based on the direct PDF email link (they'd either have access to one or the other).

Leads are running through the flow twice at the exact same date/time. They also can't trigger both triggers, since one situation is strictly for direct email clicks to the asset (PDF), and the other to web page forms (third party, advertising, or website).

Is it an issue of someone landing on a form, opening a new tab, closing that tab, and "seeing" the original page? Is "Visits Web Page" logged on page refresh, or on the initial load?

Any feedback would be appreciated!

Thanks!

Carolyn

[Josh_Hill13]

We would need to see some output from an example lead and the Results Tab. It should show you what triggered the campaign.

[SanfordWhiteman]

Is it an issue of someone landing on a form, opening a new tab, closing that tab, and "seeing" the original page? Is "Visits Web Page" logged on page refresh, or on the initial load?

Visit Web Page is not logged simply because a tab was refocused (visibility state change).  It will be logged on an actual page load or reload, of course. 

If you post a link to your page I'll tell you what exactly is firing and when.