I want to send a 30-min reminder for a webinar; I've noticed that my previous efforts were going out in batch campaigns that took up to 45-min to send, essentially AFTER the webinar had already started. My question to confirm is if I use the 'head start' option, and I believe it pulls data 12-hours before the send time; if someone registers within that 12-hours will they get the reminder as well? Essentially, does it pull the main data 12 hours before, and then pull any stragglers X-time before as well?
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That's what I was afraid of. So ultimately I need a 'head start' campaign and a 'last 12-hours' campaign... ? duplicating work for efficiency... seems redundant. 😛