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Re: Question on Double Optin

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siva_kancharla
Level 1

Question on Double Optin

We are reviewing our double optin process and have a question regarding the same.

 

Do we need to apply Double optin process only to blog/newsletter subscription forms or to all the forms like contact us, request for demo? 

 

 

 

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Amy_Goldfine
Level 10 - Champion Alumni

Re: Question on Double Optin

Your legal team needs to give you guidelines on this.

 

For demo request/contact us, they may tell you that it falls under Legitimate Business Interest and you don't need double opt-in.

Amy Goldfine
Marketo Champion & Adobe Community Advisor

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Phillip_Wild
Level 10 - Community Advisor

Re: Question on Double Optin

Not a lawyer, but if your legal team has determined that double-opt-in is required, then that would apply to any subscription. Not where someone isn't actually subscribing. So if they submit a Contact Us form, then to reply to that via your sales team double opt in wouldn't be required. 

 

Depending on the jurisdiction this would fall into a category of a transactional email, which can sometimes be handled differently. 

Amy_Goldfine
Level 10 - Champion Alumni

Re: Question on Double Optin

Your legal team needs to give you guidelines on this.

 

For demo request/contact us, they may tell you that it falls under Legitimate Business Interest and you don't need double opt-in.

Amy Goldfine
Marketo Champion & Adobe Community Advisor