We've been noticing that many of our programs are not capturing the clicks of the links in our emails. I think I figured out the issue and was hoping that someone here can validate that this is indeed why this is happening:
We've been using the following incorrect format to define the trigger in the smart list of our smart campaigns:
We've been using the following incorrect format to define the trigger in the smart list of our smart campaigns:
Based on some testing, I have found that when defining the link constraint:
- if you use “IS”, you must include the full URL (with the http/https protocol).
- If you use “contains” you need to strip the http/https protocol
Therefore, the approach above will not register any clicks since it’s not defined properly. We should use “IS” since it’s more efficient. And the best way to ensure that we’re grabbing the complete link URL is to click on the green plus icon within the field to bring up the “Multiple Value Chooser”. This will then provide us with every valid link within the email. In this example, it’s the one listed at the top (and when you click on it, it will be added to the “Selected Values” on the right:
Which will result in a properly formatted smart list trigger:
Is this approach consistent with the way you all implement this specific constraint?
Which will result in a properly formatted smart list trigger:
Is this approach consistent with the way you all implement this specific constraint?
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