problem with emailing deliverability

[Anonymous]

Dear Marketo team,

We have installed marketo in our company since 6 months, but we have a big problem with the e-mails’s deliverability , the opening rate has dropped by 40% in comparison to mailchimp, but especially the emails go to spam, even the in-house sample testing,

we think there is a problem with the setting, would you help us?
Regards,
Meriem

[Dan_Stevens_]

There's a lot of discussion around deliverability here on the community: https://nation.marketo.com/search.jspa?q=email%20deliverability

[Josh_Hill13]

Could be a shared IP issue or possibly emailing more people than Mailchimp was. Remember, Mailchimp automatically blocks inactive emails, bounces, etc. In Marketo, you must setup workflows to handle that.

[Matjaž_Jaušove2]

Also check that you have everything set up properly: Deliverability - Marketo Docs - Product Documentation

[Srujan_Vishwana · Accepted solution]

Hi Meriem Merimeche​

I have experienced this problem in my previous place of work when a new instance was installed but the Marketo support team told us that we should expect a high bounce rate initially and that it was normal. To counter this, we staggered our email launches during the first month. Example - If we had a total of 100,000 emails to send we were advised to launch only 20,000 per day over 5 days to reduce the email bounce. This helped us. Maybe you can try this with your instance.

Hope this information helps.

Regards,
Srujan