Preheader is not visible

[MuhammedSuhail]

When we apply Arabic content, preaheader isn't available in pane mode in outlook version as you see below, instead it appears View in browser text. If you include any English word along with Arabic, that English word only appears. We also noticed last part of Subject line appear if you have lengthy subject line ( I assume that is because Arabic letter format)              

Please let me know if you have any way to resolve this issue? Thanks!

[Disha_Goyal6]

Hi  @MuhammedSuhail, 

Did you add the pre-header code or is it Marketo by default functionality?

[ilona_buteneers]

Hi there, 

What do you mean the preheader is not visible in pane mode in Outlook version? 

I just did a test and as it's supposed to be it's perfectly showing in Outlook (I'm using Mac). Similarly as you are showing in your screenshot. 

Regarding Subject Line, please be aware that you should limit the number of characters to 50. 

For Preheader, best practice is to limit with a max. of 80 characters. 

Feel free to further clarify your question and I'm happy to help. 

Kind regards

Ilona 

[SanfordWhiteman]

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Regarding Subject Line, please be aware that you should limit the number of characters to 50. 

For Preheader, best practice is to limit with a max. of 80 characters. 

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You need to be careful to distinguish characters as in glyphs (like ل) from characters as in bytes/octets (like the Q-encoded version of ل which is =D9=84).

Limiting the length in glyphs is done for largely cosmetic reasons, i.e. on small-width devices and columnar app views.

Limiting the length in bytes, however, is mandated by the SMTP spec. Subject lines always use Q-encoding. Which means every double-byte Arabic character uses 6 bytes in the Subject. Most servers will not accept a Subject line over 998 bytes, and some will discard anything over over 255 bytes. Therefore a Subject line with only 40 Arabic characters is already butting up against the hard technical limit (40 * 6 = 240).

[MuhammedSuhail]

Hi,

I still unable to see Preheader text as you see below even after reducing characters from 77 to 33.

[SanfordWhiteman]

Can you please paste the exact text you’re using in the preheader, not a screenshot, using the Insert/Edit Code button?

And as Disha asked, are you using Marketo’s built-in preheader support or doing it yourself in the template?

[MuhammedSuhail]

Preheader appears normally as expected in Mac and Gmail. We only face this issue in outlook desktop version.

Do you have any best practice to follow while updating preheader which are combined with English and Arabic as we are facing issue in alignment of both languages.

[SanfordWhiteman]

Please provide the info requested above.

[MuhammedSuhail]

Hi

When we update preheader text inside the code under preheader section, the text appears properly without any alignment issue. We don't want to edit on code and trying to check if we can sort by any other way like Token. 

We tried with tokens, it doesn't work. Please let me know if there is any other way to fix issue other than updating inside the code.

Thanks.

[SanfordWhiteman]

Please provide the exact preheader text you are adding, as requested above. (And not a screenshot.)