Preference Center / Unsubscribe Checkbox Auto-fill

[Jeffrey_Tolhurs]

Hello!

We are creating forms and landing pages in Marketo for our unsubscribe and preference center.

Our "Unsubscribed" field for the lead is a checkbox in Marketo and on our form and it is auto-filling correctly from the lead Unsubscribed value and retaining the value from the lead each time we visit the form from the link.

We have other categories of emails we ask users to set their preference for. Yes/No/Unknown in Marketo but we want to display them as a checkbox on the form (unchecked=no and checked=yes, unknown hidden)

When a user updates the checkbox on the form, the correct value flows to the lead in Marketo but when accessing the form a 2nd or 3rd time from an unsub link in our email, the value is not auto-filling to the right value that is in Marketo, always gets set to unchecked (No). We have auto-fill enabled on the three levels but not sure what we are doing wrong and want to know how we can get the checkbox to auto-fill to the correct value. Thank you!

[Jo_Pitts1]

@Jeffrey_Tolhurs ,

silly question.  Are the checked/unchecked values in the checkbox the same as are being returned from the lead?  I know they should be, but just wanted to check.

Cheers

Jo

[Jeffrey_Tolhurs]

@Jo_Pitts1 The checked/unchecked values in the checkbox are actually not the same as what's on the lead. They are simply all set to yes.

Thanks

[SanfordWhiteman]

We're missing some info here. What is the datatype of the field you're trying to use as a tri-state (yes/no/unknown)? You can't use a Boolean for that. Even though it's nullable in the db, false and null have the same meaning on forms.

It's also not clear how you expect to hide a field if that same field has a certain value. Visibility Rules don't work that way.

[Jeffrey_Tolhurs]

@SanfordWhiteman 

I am not certain what the datatype of the fields are but they appear as dropdowns in Marketo with only two options.

Where would we find more details on the datatype?

The form builder lets us use a checkbox so by default, the yes/no/unknow are hidden. 

Only when I use checkboxes, select, or radio do all the options appear but the auto-fill still does not work.

When set to radio buttons, one of the radio defaults to No but that is not even the correct value that is on the lead in Marketo. The Properties of the radio buttons are all the same as each other so not sure why just this one is setting itself to No and not carrying over the value it's set to on the lead in Marketo.

[Sahil_Kumar_Chh]

@Jeffrey_Tolhurs - Would it possible for you to share the web link of the landing page?

[Jeffrey_Tolhurs]

@Sahil_Kumar_Chh URL to LP https://pages.tenaquip.com/UnsubscribePage_Eng.html?mkt_unsubscribe=1#loaded

Thanks!

[Crystal_Pacheco]

Hi @Jeffrey_Tolhurs !
First, be sure that prefill is enabled in the Admin section > Landing Pages of your Marketo instance.
Next, check that the form field has pre-fill enabled inside the Marketo form editor.
If all that is set correctly move on to the next step.

Be sure to check the character case of the yes, no, unknown data stored in your form. I once had the issue where the checkbox was either true/false and it wasn't pre-filling for the known lead. The issue was in the Marketo form we had set the value to True/False . Make sure the character case matches in the form and the lead data.Admin sectionPrefill enabled in the landing page section of Marketo adminPrefill enabled on the form fieldCharacter case check in the lead data

[Jeffrey_Tolhurs]

Hi @Crystal_Pacheco !!

Thanks for reaching out and supporting!

We have verified that the prefill is enabled in Admin > Landing Pages and form field.

I've just verified the stored value and appears I can set it to whatever I want (upper or lower) and it flows into Marketo that same way but not certain if the lead data has a set case or not? Do I verify that somewhere?

Thanks!! 🙂

[Crystal_Pacheco]

Check the lead database. You can create a test lead for your purpose, like jeffrey+test@email.com by filling out your form with your preferences selected. 
- Search the database for your test lead.
- Select the lead I.D. number to enter the lead's stored data in your Marketo instance.
- Go on the Info tab to see how your subscription data is stored by finding the field names that are used for the form. Are there checkboxes selected? Is it a string field that's written (true, false)?