Have you used the poll feature in Marketo? I have questions! You create and publish a poll to a landing page... (linking to it from an email). When a lead clicks through, and participates in the poll:
- How does the action of the poll register in Activity History?
- Does their poll selection get saved in their lead record somewhere? Can you have their selection populate a custom field?
Thinking about using poll results to segment an audience, to deliver more targeted follow-up content... but that's only doable if I can collect the poll data unique to each user, and run a smart list that would provide the leads who responded in certain ways. I know I could probably do that with other services (Survey Monkey, etc.) but, without having to go outside of Marketo, is it possible? Or are polls used more as a fun way to force a click/engagement... and not to collect/act on the feedback data?
Thanks!
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