Re: Poll: polls!

Anonymous
Not applicable

Poll: polls!

Have you used the poll feature in Marketo? I have questions! You create and publish a poll to a landing page... (linking to it from an email). When a lead clicks through, and participates in the poll:

- How does the action of the poll register in Activity History?

- Does their poll selection get saved in their lead record somewhere? Can you have their selection populate a custom field?

Thinking about using poll results to segment an audience, to deliver more targeted follow-up content... but that's only doable if I can collect the poll data unique to each user, and run a smart list that would provide the leads who responded in certain ways. I know I could probably do that with other services (Survey Monkey, etc.) but, without having to go outside of Marketo, is it possible? Or are polls used more as a fun way to force a click/engagement... and not to collect/act on the feedback data?

Thanks!
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5 REPLIES 5
Anonymous
Not applicable

Re: Poll: polls!

Looks like you can query the poll data from a smartlist:

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Cecile_Maindron
Level 10

Re: Poll: polls!

this is a add-on feature right?
Anonymous
Not applicable

Re: Poll: polls!

Good point Cecile, this should be part of Marketo Social Marketing
Anonymous
Not applicable

Re: Poll: polls!

Is there a way to embed these polls within an email?
Anonymous
Not applicable

Re: Poll: polls!

Hi Steven, what program status would you recommend be added into Flow? Do you use 'clicked' or something more specific?