Person Score Change Data Value Formula

[mdeckman]

For Demographic and Behavioral Scores, we use a "score cap" so that these scores cannot go above a certain limit so that our score degradation models work properly. I.E. if score goes above 100, reset to 100. But this causes a problem where the Person Score does not get reduced.

I would like to know if you can build Person Score in a change data value flow step something like: {{lead.mkto_Demographic Score}} + {{lead.mkto_Behavior Score}}. If so, what would be the correct syntax? I've tried multiple ways to no avail. 

[Michael_Florin · Accepted solution]

Not possible, unfortunately. Marketo is bad at math.

Usually, folks recommend third-party services like FlowBoost to help with that.

[SanfordWhiteman]

Indeed, with FlowBoost it’s as easy as

personScore = +{{lead.Behavior Score}} + 
    +{{lead.Demographic Score}} +
    +{{lead.Firmographic Score}};

and so on.