Our company organized paid seminars some can be at the same time but in total different States or provinces. PayPal has been chosen to process the online payment. I mange to add it to Marketo. I need your help: how to program Marketo to tel me X person has completed the registered (paid) for that Y activity.
You'd need to enlist a developer for this: there's no inbuilt integration.
Broadly speaking, it involves using a webhook to call into the PayPal API with a lead field that stores the unique transaction ID.
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Learn from my burns! 🤕
The Zapier integration works, but not bug-free. (Also, requires subscription for what they call a "premium zap".)
The biggest problem that I have found is that the people use a different email address for PayPal, so when they do the lead is not recognized in Marketo and typically creates a new lead. These aren't duplicates, because the emails are completely different/unique. Then you have a person that Paid, but not getting credit for it.