I am working on a report called Marketing Influence on Opportunities Created in the RCE. It is part of the Opportunity Analysis report and I pulled in 2 filters FT (before opportunity created) and MT (before opportunity created). How can MT be Yes and FT column say No. How could a lead/contact have had multiple touch but not single touch before an opportunity is created. i can understand the reverse of this but not getting this. Can someone explain how that is possible?
I think I figured this out. FT can be No because if the person lead/contact didnt get acquired through a Marketo activity and came in from elsewhere, it would say FT (No) but then the lead could have done something with marketing in the process before becoming an Opp and hence MT is Yes.
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