Operational email footer

[awidjaja]

Hello, 

We'd like to send operational email to people who register for our webinar, if we include our company social links on the email footer, is that acceptable? 

Thank you

[Michael_Florin]

I think an operational registration confirmation email is the right to do, if you don't bind webinar registration to opt-in - which I believe is also the right thing to do.

And I wouldn't know that there's a directive not to include social links even in EMEA. But Sanford's comments certainly apply: Ask your legal department and don't overdo the marketing part.

Also: Think about removing the unsubscribe link from your "operational footer". It might be misleading to give people an unsubscribe option although they effectively cannot unsubscribe from this email type. Usually I see something like "You received this automated email as you've subscribed to our webinar" instead of the unsubscribe link.

[SanfordWhiteman]

Only your legal dept can tell you for sure, but I’ve never seen a blanket restriction on social links in operational emails in the US. After all, a social link can be for support.

But in practice you don’t want people to think they’re being tricked into reading marketing content. Like a one-line “thank you” operational email with 4 social links might be grating.