One lead/contact, two email address's

[Monica_Koran]

I work for an industry where it is common for our leads to have two email address's. Since Marketo's unique identifier is an email address, this is causing us to have both multiple records for one contact AND having to run a campaign twice to deliver communication to both address's.  We did create a alternative email field, but I was wondering if anyone knows of any Launchpoint products that might be able to integrate with Marketo and solve this issue.

Thanks!

[Grégoire_Miche2 · Accepted solution]

Hi Monica,

I do not know of any third party tool, but you could imagine to do it with smart campaign and 2 additional fields, called "primary email" and "secondary email". Then, when you want to run an email, run the following sequence of flows:

1. send email
2. Change data value, attribute: "primary email", new value: "{{lead.email address}}
3. Change data value,
   1. Choice: if "Secondary email" is not empty, attribute "email address", new value: "{{lead.Secondary email}}
   2. Default: do nothing
4. Send email.
   1. Choice: if "Secondary email" is not empty, email: the email you want to send
   2. default: do nothing
5. Change data value
6. attribute "email address", new value: "{{lead.Primary email}}

Now, it may happen that the second send, on the secondary email address, gets a hard bounce. You will have to handle this as the lead will be hard bounced, while this would only regards the secondary address.

-Greg

[Monica_Koran]

This actually worked perfect and solved our issue.  Thank you!