One landing page/form routing to different programs based off response

[Shane_Rourke2]

Hello Marketo Community,

I have a single LP with a form that has your classic lead request fields (first name, last name, email, country).

There is one unique identifying question that has four choices. Based on the selection the lead will become a member of one of four product-specific Marketo programs.

Below is an overview of how I was going to execute but wanted to know if there were any other suggestions.

- Build one landing page/form
- Have one unique identifying question with four options

- Create four gated asset programs

- Add smart list with 'Fills out Form' trigger and filter for unique field with appropriate drop-down selected  

[SanfordWhiteman · Accepted solution]

That's a very reasonable approach.