I am new to Marketo, and currently setting up a series of emails to onboard new customers to a product. There are 5 emails in the series at the moment, and we are wanting to have them 5 working days apart. Customers will be continuously added to the programe from a overnight batch file upload, where I see using a filter on "product = x", "start date = yesterday". If we do modify the content or add another email in, I do not see the requirement to send this email to the customer, if they have finished the series.
My question is, is it best to do this as a nurture or a trigger campaign.
I would recommend using the engagement nurture program. Set the cadence to weekly on whatever day (i.e. Wednesdays at 9am) The nurture program will allow the best flexibility to add additional emails, pause, change the order etc. Add people to the nurture via a trigger campaign with the criteria that you have listed.
Hi Jessica, I disagree a bit here because of what he's asking is an irregular cadence.
Thanks Jessica - the idea is that the person gets a email as soon as they purchase the product, the day after actually and then want them to continuously move though the programme, so email 1`needs to go the next day, then email 2, 5 days after then etc. With nuture can it only be set-up to go out on a certain day?
Yes and no. You could do a few streams with different cadences and pass leads to the various streams.
But you might as well just do it the old way with a bunch of programs:
Each program has a campaign that sends an email, waits, and then requests the next campaign in the series.