We send a newsletter email every two weeks. A couple months back I largely tokenized the content. When I get copy and pics, I just update the token values and send off the next issue.
We just realized our clickthroughs have dropped since the new newsletter. The only thing showing in Email Link Performance reports is clicks on social media icons at the bottom of the email. The links work, and take the user to their destination, but we don't register that anybody clicked.
I confirmed this by cloning one of the newsletter programs and sending it to a couple of my own email addresses. After clicking a few links, I went back and checked out an Email Link Performance report, and nothing but the social link clicks are showing.
I don't see how it wouldn't be tracking these links. Unless there's some issue with not being able to track links made from tokens? I don't see why. The emails are correct in the final version. I'd dig into it myself, but I don't know what to look for. I thought every link was tracked unless the "mktoNoTrack" class was specifically added.
As an example, here's one of the content sections that isn't tracking
<!-- Section 2 -->
<table class="deviceWidth" width="100%" bgcolor="#FFFFFF" border="0" cellspacing="0" cellpadding="0">
<tr>
<td height="10" colspan="5" style="border-collapse:collapse; margin:0; padding:0;"> </td>
</tr>
<tr>
<td width="15" style="border-collapse:collapse; margin:0; padding:0;"> </td>
<td class="ltBlock block_td" width="30%" valign="top" align="left" style="">
<table class="deviceWidth" width="100%" border="0" cellspacing="0" cellpadding="0" >
<tr>
<td valign="top" style="font-family:Arial, Helvetica, sans-serif; font-size:12px; color:#5e5d5d; line-height:18px;padding-left: 10px;">
<div class="bodyText content picbox" id="item2-pic"><a style="color:#333333;" href="{{my.3C Article 02 Link}}"><img style="border:0;width:260px;" width="260" src="{{my.3C Article 02 Image}}" alt="{{my.3C Article 02 Title}}"></a></div>
</td>
</tr>
</table>
</td>
<td class="block_td percent_td" width="60%" valign="top" align="left">
<table class="deviceWidth" width="100%" bgcolor="#FFFFFF" border="0" cellspacing="0" cellpadding="0">
<tr>
<td width="10" style="border-collapse:collapse; margin:0; padding:0;"> </td>
<td valign="top" style="font-family:Arial, Helvetica, sans-serif; font-size:12px; color:#5e5d5d; line-height:18px;">
<div class="bodyText content_piece" id="item2-headline" ><a style="color:#333333; text-decoration:none;color:#333333;" href="{{my.3C Article 02 Link}}">{{my.3C Article 02 Title}}</a></div>
<div class="bodyText content_piece" id="item2-byline" style="color:#505050; font-weight:bold;">{{my.3C Article 02 Byline}}</div>
<div class="bodyText content_piece" id="item2-pgraph" style="font-size: 1.1em;line-height: 1.25em;"><a style="text-decoration:none;color:#202020;" href="{{my.3C Article 02 Link}}">{{my.3C Article 02 Copy}}</a></div>
<div class="bodyText content_piece" id="item2-readmore"><a class="readmore" href="{{my.3C Article 02 Link}}">{{my.3C Article 02 Link Text}}</a></div>
</td>
<td width="10" style="border-collapse:collapse; margin:0; padding:0;"> </td>
</tr>
<tr>
<td height="30" colspan="3" style="border-collapse:collapse; margin:0; padding:0;"> </td>
</tr>
</table>
<table class="deviceWidth" width="100%" border="0" cellspacing="0" cellpadding="0">
</table>
</td>
<td width="15" style="border-collapse:collapse; margin:0; padding:0;"> </td>
</tr>
<tr>
<td height="20" colspan="5" style="border-collapse:collapse; margin:0; padding:0;">
<hr style="background:#ccc;border-top:1px solid #ccc;">
</td>
</tr>
</table>
<!-- end section 2 -->
And here's the social link section that does seem to be tracking for whatever reason:
<div class="mktEditable" id="footerSocial" style="padding:0px; " ><a href="https://twitter.com/idt911"><img style="border:0;" src="http://go.idt911.com/rs/746-PTV-801/images/t3-newsletter-tweet.jpg" alt="Twitter"></a> <a href="{{system.forwardToFriendLink}}"><img style="border:0;" src="http://go.idt911.com/rs/746-PTV-801/images/t3-newsletter-forward.jpg" alt="Forward story"></a> <a
href="https://www.linkedin.com/company/idt911"><img style="border:0;" src="http://go.idt911.com/rs/746-PTV-801/images/t3-newsletter-linkedin.jpg" alt="LinkedIn"></a></div>
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