We are reviewing our naming conventions (or lack thereof) and would like to reorganize our folder structure. I'd love to get your opinion on the below!
I've been toying around the idea of re-organizing all of our content by asset. The main benefit being that programs could be tokenized in a central location (with the possibility of overriding tokens for any specific campaign). This means it would be quicker to spin up a brand new asset (a standard auto-response and website campaign, for example, can be created by simply filling out a few tokens, rather than creating them from scratch, which is how it's currently done).
The other benefit is that all asset promotions are centrally located, so that we can quickly review and/or clone campaigns easily (rather than the current investigative work that goes into searching for that old email blast we did last year).
Is that a reasonable approach? I'd hate to reorganize all of our programs only to reorganize them again down the road if this does not work out.
For background, here's our current and proposed approach:
I've included some sample campaign names below as well (we were never strict about naming conventions previously).
Let me know if you have any suggestions or feedback!
This looks well thought out nice job.
How about online advertising campaigns, search, drip campaigns and stuff like that. Other folders?
A couple questions:
Here's how our environment is structured:
At the highest level, by channel:
And within each "channel" folder, we house the actual Marketo programs - in this case, for "Website Content" - specific "campaign" folders are used where specific campaign content programs are built:
We use a strict naming convention to easily find programs: