I was wondering if anyone here has given a vendor their munchkin code to put onto their website for tracking. We host some of our tools on a third-party site and I'd like to gain some info on this idea before reaching out to them.
Hi Danny Tran,
If you do not have a way to associate the cookie with the lead entry in Marketo, this is totally useless.
In order to associate the Marketo cookie with the lead, the solution is to have a Marketo form on this third party site. You can do this in 2 ways:
Hi again Danny,
2 additional points :
Hey Grégoire - So would the hidden form be able to be submitted without any action taken on the lead's part? As soon as they visit the page we can have it as though the form was submitted?
The hidden Mkto form needs to be submitted with some minimum lead info, at least email address.
Unless the site in question can recognize the lead (for instance with their own cookie system) and provide this info, you will need the lead to fill out a form on the 3rd party web site.
Greg, what if they already know WHO these leads are? For example, they want to track activity after a user clicks on a CTA link within an email. No form required here since user is already known.
Yes you are right, which is why I wrote:
Unless the site in question can recognize the lead
There are other ways, such as if the 3rd part site is a portal and the lead is authenticated.
So if the lead signs in from our website and is transferred to this third-party site, then we don't need a form at all? Or do we still need a hidden form? If it's the former, can you please elaborate on how we'd go about using a trigger smart campaign when they reach the destination site?