Multiple CRM sync to one Marketo instance: Looking for recommendations

[Anna_Blanchet1]

Hi Marketo Community,

I've been researching how to connect multiple CRMs to one Marketo instance using a middleware connector. If you have experience with multiple configurations, I would love to hear what consultant agencies you worked with (if any) and what middleware solution you implemented. 

Thanks in advance for sharing your thoughts!

Anna

[Darshil_Shah1 · Accepted solution]

If you need to connect multiple CRMs, middleware tools are a good option. These act as a bridge between Marketo and your various CRMs, allowing data to flow between them. You can connect your primary CRM (likely the one used for your large BU with most records) with Marketo via the native integration and connect the rest via the middleware application. 

Some well-known middleware solutions for multi-CRM integrations include:

• Zapier
• Workato
• Tray.io
• Boomi
• Informatica
• Mulesoft

This is a fairly large undertaking, and you'd need to be vigilant during the integration for it to go smoothly. Consider the following points:

• Clearly define your data mapping needs between Marketo and each CRM.
• Create high-level and detailed data flow diagrams and schema.
• Consider the scalability of the solution to accommodate future growth.
• Discuss ongoing maintenance and support with potential consultants.
• Test..Test..Test to ensure that all the CRMs are integrated correctly with the Marketo instance, and data flows as intended.