Re: Multi touch attribution reporting options

Anonymous
Not applicable

Multi touch attribution reporting options

Hi, All - 

Looking for Marketo reporting that shows a multi touch attribution view of new leads to AQL (and not using the Opportunity Influence Analyzer).

Ideas?

Thanks!

4 REPLIES 4
Josh_Hill13
Level 10 - Champion Alumni

Re: Multi touch attribution reporting options

Use Programs, Tags, and RCE.

Or you can get Brightfunnel or Full Circle Insights. Depends exactly what you are looking for. Spend some time designing the right reports you want to have before you proceed.

Anonymous
Not applicable

Re: Multi touch attribution reporting options

Thanks very much, Josh. 

I'll give that a go.

Jim

Anonymous
Not applicable

Re: Multi touch attribution reporting options

Hi Jim, you might consider checking out Bizible​ too. A lot Marketo customers use Bizible and it includes multi-touch attribution with models specific for B2B companies like w-shaped.

Anonymous
Not applicable

Re: Multi touch attribution reporting options

Hi, Aaron –

Thanks very much for the tip!

I’ll check it out.

Best,

Jim

James Martin | Manager

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