Multi touch attribution reporting options

[Anonymous]

Hi, All - 

Looking for Marketo reporting that shows a multi touch attribution view of new leads to AQL (and not using the Opportunity Influence Analyzer).

Ideas?

Thanks!

[Josh_Hill13]

Use Programs, Tags, and RCE.

Or you can get Brightfunnel or Full Circle Insights. Depends exactly what you are looking for. Spend some time designing the right reports you want to have before you proceed.

[Anonymous]

Thanks very much, Josh. 

I'll give that a go.

Jim

[Anonymous]

Hi Jim, you might consider checking out Bizible​ too. A lot Marketo customers use Bizible and it includes multi-touch attribution with models specific for B2B companies like w-shaped.

[Anonymous]

Hi, Aaron –

Thanks very much for the tip!

I’ll check it out.

Best,

Jim

James Martin | Manager

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