mktUnknown creation

Anonymous
Not applicable

mktUnknown creation

how do leads with a value of mktUnknown get created? We have a number of leads in our database with mktUnknown as the last name.

1 REPLY 1
Devraj_Grewal
Level 10 - Champion Alumni

Re: mktUnknown creation

Candace,

People with "mktUnknown" as the last name were created through the Email add-in plugin through Outlook or Gmail. When a person is emailed using the plugin that is not in your database, a lead is created for them.

More info: Send and Track an Email with the Email Add-In for Outlook - Marketo Docs - Product Docs