Marketo's email editor is obviously terrible

[David_Friedman]

All,

Since Marketo's email editor is obviously terrible...

What other email editors do people use to get anything done?

Thanks,
Dave

[Bryan_Epstein]

Going in echo what Grace said here. Actual email assets can be as customized as you want, and it all starts with the template.

If you want help with a truly customizable template with all necessary modules, a third-party can assist with creating that. I also have plenty of experience in designing custom templates and would be happy to talk over some possible solutions with you.

[Kai_Crow2]

I'd also second that David - The email 2.0 editor is extremely powerful and can say without a doubt, as someone currently using both systems in different businesses, that it gives far more flexibility and control than HubSpot's editor. BUT it's only as good as the template you've got, and to create a really powerful template you really need someone with strong email HTML skills (note: I say email specifically, because it's not the same as building HTML for a web page) and probably some basic programming experience at a minimum.

I'd highly recommend if you don't have that sort of person in-house, you look at getting someone in to put together a custom template for you - we spent a fair bit of time developing our own template but ultimately it cut out about a half day of work per week over our previous process in terms of customizing and setting up different emails on a regular basis, so quickly paid off the time spent.

[Grace_Brebner3]

Hey David - totally appreciate how frustrating all those issues must be. Examples are helpful.

What you're encountering are issues that are not the result of Marketo's email editor being a bad editor, however, but the email template that you're using not being built to enable the kind of changes you'd like to make, or the degree of control you'd like to have.

Sounds to me like you'd benefit from a more advanced and customised email template - all of the problems you list are problems that I don't have in my template because my template is designed to enable these functionalities/ways of working.

[Nicholas_Hajdin]

Do you have experience building emails? Many people have had success with Email Editor 2.0 Make sure you've reviewed Email Editor 2.0 - Marketo Docs - Product Documentation

Have you looked into Litmus or Email on Acid? Both offer email builders along with the ability to test your emails across devices and email clients.

[David_Friedman]

We are using 2.0.

I'll check out Litmus and Email on Acid. Seems odd that Marketo's email builder is so limiting and cumbersom to use compared to many others out there.