At this stage it is also worth mentioning the Interactive webinar feature Adobe have now built into Marketo natively. It is powered by Adobe Connect which IMO provides a good structure for presenters and hosts, is easy to set up and provides you with a wealth of native engagement activities. It will be full GA by the end of this quarter if the planning provided at summit can be trusted and should soon also have a full on demand version with a GenAI-powered landing page hosting some cool features.
As, depending on your Marketo contract, this feature is also available for free, it is a serious contender as far as I am concerned, with no integration effort involved.
Sadly this isn't yet available in all regions. Those running of the Sydney pod don't yet have it (or even a timeline for it).
Cheers
Jo
The message at summit was that the deployment will be sped up and all instances should have it by the end of Q2.
That's great news. Only have seen one instance so far that got it deployed.
@Katja_Keesom really looking forward to testing and using the integrated Marketo webinars.
Globally each region is drifting off in different directions - ON24, Webex, YouTube Live so this can bring us global brand consistency and we can add templates and guidelines of the less mature markets to follow.