Marketo-Friendly CMS Requirements?

[Emily_Smith]

Hi everyone! We are putting together CMS requirements for a future web redesign project. As we get deeper into our use of Marketo, I'm learning new things every day and want to make sure that our new website and CMS have the functionality we need as we get more advanced in our use of marketing automation.

Can anyone share functionality they use w/in their CMS to better support their Marketo programs?  What requirements should I plan for that I may not be using today to support better integration in the future? (Form integration, content performance, lead attribution, url query strings, personalization, etc.). Basically, what should I know that I probably don't know?

Appreciate any help the community can provide our small, but mighty non-profit marketing team!!

[Josh_Hill13 · Accepted solution]

There's probably a ton, but you should think about what you need to do!

• What data do you need to show?
• which analytics package do you use?
• will you use a Tag Manager?
• What's the style?
• Will you use embedded marketo forms or stay on Marketo Landing Pages?
• How will your design and scripts change? Will that mean new LP templates?
• if you want to track across landing pages and others, what scripts do you need?
• do you want your forms to match a certain style?
• do you want to use progressive or prefill?
• do you want to use Offer-Channel Tracking with URL params?
• what is your SEO structure?

[Emily_Smith]

Thank you Josh!