Marketo Events App and Marketo Moments App End of Life

Yuri_Hirohashi · ‎09-29-2023

Adobe is removing the Marketo Events App and Marketo Moments App from the App Stores on October 2, 2023. After this date, existing customers can continue using these apps if they’re already installed on their mobile device. These apps do not support sign-in with Adobe ID. Once a user is migrated to Adobe Identity for authentication of Marketo, the user will no longer be able to access the apps.

For more information about Marketo on Adobe Identity, please see:

Adobe Identity Management Overview

Understanding Marketo Subscription and User Migration to the Adobe Admin Console

Why is Adobe removing Marketo Events and Marketo Moments from the App Stores?

Due to low adoption rates, we have decided to deprecate these two apps to improve system performance and focus our resources on more utilized features.

If I already downloaded Marketo Events or Marketo Moments, will either app be removed from my device?

Nope! You can continue using the Marketo Events app or Marketo Moments app. Keep in mind, Adobe will not be adding any new features or updates to these apps.

When will Adobe no longer support Marketo Events and Marketo Moments apps for existing users?

Effective immediately, no updates, bug fixes or enhancements will be made.

How do I know when my user record will be migrated to Adobe Identity?

Please contact your company's Marketo product admin(s) for an approximate timeline.

What Adobe apps can I use instead of Marketo Events and Marketo Moments moving forward?

We have no plans to offer any replacement apps at this time. We recommend exploring our partner ecosystem for comparable apps. For those who need a quick solution for live event attendance tracking in lieu of the Marketo Events App, you can use a Smart Campaign. Please see this post for details.

Steven_Vanderb3 · ‎10-10-2023

An alternative to the Event App that customers can use is instead:

Create a Landing Page for the event check-in with a Form for the visitor to fill in. Make sure you use the noindex, nofollow header so it is not indexed by search engines.
Add the following code snippet to the page to clear the cookies from the browser automatically when the Form is submitted to prevent undesired updates/tracking on the same lead record https://developers.marketo.com/blog/clearing-marketo-tracking-cookie-from-forms-2-0-submission/
Create a trigger campaign that moves any record that fills out this form to the Attended status in your event program.

The benefit of this method is that you can style your check-in page to have branding that fits the event and business, rather than having to use the (way outdated!) Marketo branding of the app.

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