Marketo Email Performance Report Daily Subscription Automatically Deactivates and Removes internal email address

[ceciliagonzalez]

Hello,

Our daily subscriptions to email performance reports constantly get deactivated and emails removed. We'll receive the report for 2-3 days, then suddenly stop receiving them. When I checked, the deactivated button was unmarked, and our email addresses were removed. I then have to re-enter all our email addresses and hit activate, then run the report again and again. All of the recipients are opted-in (internal team). This report goes to only 5 internal employees, including myself. Can someone please provide some insights on this issue? Thank you in advance!

[Chandan1]

Hi , It happens if the subscriber clicked on the unsubscribed link in the report's email. The record's email will be removed from the recipient list. 

Note: Record is unsubscribing from the report so it will not mark as unsub instead of it will be removed from the recipient list.

Thanks,

[ceciliagonzalez]

We don't click on Unsubscribe. We look forward to the report daily. The entire list of 5 people, including myself, gets wiped out. And the report gets deactivated. My colleagues are experiencing the same issues.

[Darshil_Shah1 · Accepted solution]

There could be a case where in bots/email scanners are clicking the unsubscribe link at the bottom of the subscription email. Since there isn't a form submit involved like a regular unsubscribe page, there could be a case that the bots are hitting the unsubscribe URL resulting in everyone getting unsubscribed automatically.

[Darshil_Shah1]

Agreed! That should only happen if all the subscribers unsubscribe from that particular report subscription. This unsubscribe status gets reverted back when you re-add people to the report's subscription. Additionally, Marketo keeps removing people from the Email recipients as and when they unsubscribe, and it auto-deactivates the report (like in your case) when all the recipients unsubscribe from the report subscription.

[ceciliagonzalez]

Hi. None of us are "unsubscribing" to the report or any Marketo reports. It might be worth looking into what you mentioned about bots/email scanners auto-unsubscribing us. 

[SanfordWhiteman]

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It might be worth looking into what you mentioned about bots/email scanners auto-unsubscribing us. 

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Almost certain that’s the cause.

[Katja_Keesom]

My vote is also on the mail scanner being the cause of this. How to prevent it from happening is another question.

[Darshil_Shah1]

If you're using your corporate email address, then I suppose you can request your IT team to have this sender (aka Marketo Analytics) whitelisted from privacy filters/scanners in place (worth a try).