Marketo/Email on Acid tracking

Hoppers13
Level 4

Marketo/Email on Acid tracking

hi there, we cant seem to understand why when the data comes into GA we cannot see the landing page but a marketo token link instead

We will need to see each LP to be able to attribute the conversions.

We can't see the links in EOA either (we can the click maps) as they change the links to their own for the tracking.

 

any help appreciated as always, thanks, Mike

1 REPLY 1
Darshil_Shah1
Level 10 - Community Advisor

Re: Marketo/Email on Acid tracking

There could be a fair chance that the LP link added in the email is broken, or the UTM parameter(s) added via the tokens may not be getting updated with the token value. Links usually break when improperly used in the velocity. Do you have any emails that have the links added via the velocity script? Additionally, if you have the token name readily available to you from the GA, you can narrow your search to the folder/program housing that token.