Marketo Delivered Smart List - adding all correct filters still person count is low

[Neha8]

Hello Everyone!

Why we face this issue every time (but not in every email program) in the delivered smart list : 

When we add all the correct smart lists still we get the people count not exact as shown in the report of Email program. Can anyone please suggest?

[uditmathur]

Hi @Neha8 ,

Kindly clarify what exactly are you looking for & where are you checking for that data.

[Neha8]

@uditmathur, When we fetch the email performance report of any email program, then we need to check the email performance to how many leads the email is delivered.  We create the delivered smart list with defined rules then why didn't we get the people in (Delivered Smart List) the count exact as the numbers they were in the performance report.

[uditmathur · Accepted solution]

Hi @Neha8 ,

Although there could be many reasons for  your smart list data not matching the report data the two main reasons i think could be:

Reason 1: Smart list looks for the data at the real time so if there are any leads which have been deleted or merged between the program run & smart list creation then those leads will not be reflected in your smart list, but will still be captured in the Email performance report.

Reason 2: Being a high volume activity Email send & Delivered activities are only stored for 90 days & as smart list reference data from the activity log at the run time all leads beyond 90 days limit will not be captured in your smart list, but will definitely be referenced in your report. 

Hope this helps..