Marketo contractor

[Anonymous]

Hi - does anyone in the Marketo community know a great Marketo freelance contractor that is also proficient in Salesforce? We are looking for someone to help us implement a few things.

Thanks,

[Devraj_Grewal]

Hi Ashley Binford​ , you can receive better traction on this job opening if you post in Job Opportunities​.

[Riz_Alvi]

Hi Ashley,

I know someone, can you explain the task in detail? Please reach out to me via phone (206-290-9612)

Thanks

Riz

[Anonymous]

Hi Riz - we need help with a few things, listed below.

*1. Marketo *

1.

Utilize Marketo sales enablement functionality

1.

Lead scoring (automate)

2.

Marketo Sales Insight

3.

Interesting moments (leads and contacts)

2.

Overall program set-up to understand marketing impact & acquisition

3.

Run lists directly in Marketo

4.

Overall campaign management

1.

Reporting

1.

Lead source reporting by acquisition type and source

1.

Cost per lead, ROI

2.

Overall marketing-sales funnel

1.

Lead source structure

1.

Acquisition type - webinar, SEM, Website, Trade Show

2.

Acquisition source - MACRA Webinar, ACCC Dinner

1.

KPIs: Leads acquired, CPA, qualification rate by source, win

rate by source, velocity of the funnel by source

3.

Nurture programs

1.

Nurture program for middle and top of funnel (A-Z set-up)

2.

Review bottom of funnel nurture program (6C-Cold)

4.

Marketo-SFDC

1.

Utilize campaign influence on opp page for tracking marketing

influence

2.

Utilize contact roles on opp page

3.

Feedback loop on engagement activity to Sales and Accounts

1.

Dashboard in SFDC for Sales to understand prospect engagement

4.

Sync’ing new leads w/ appropriate lead source

On Tue, Nov 29, 2016 at 5:50 PM, Riz Alvi <marketingnation@marketo.com>

[Chris_Willis1]

Hi Ashey - if you are open to working with an agency, my company can definitely help.  Let me know if you'd like to chat and I can put you in touch with our sales.  I personally have a lot of experience in the oncology tech space. 

[Chris_Johnston]

Hi Ashley, I know you mentioned freelance but may I suggest Evangelos Staikos on our team at Salytics, who holds both Marketo and Salesforce Certifications and would be very capable of assisting you with these tasks. Feel free to reach out to me chris@salytics.com to learn more.