Hi Riz - we need help with a few things, listed below.
*1. Marketo *
1.
Utilize Marketo sales enablement functionality
1.
Lead scoring (automate)
2.
Marketo Sales Insight
3.
Interesting moments (leads and contacts)
2.
Overall program set-up to understand marketing impact & acquisition
3.
Run lists directly in Marketo
4.
Overall campaign management
1.
Reporting
1.
Lead source reporting by acquisition type and source
1.
Cost per lead, ROI
2.
Overall marketing-sales funnel
1.
Lead source structure
1.
Acquisition type - webinar, SEM, Website, Trade Show
2.
Acquisition source - MACRA Webinar, ACCC Dinner
1.
KPIs: Leads acquired, CPA, qualification rate by source, win
rate by source, velocity of the funnel by source
3.
Nurture programs
1.
Nurture program for middle and top of funnel (A-Z set-up)
2.
Review bottom of funnel nurture program (6C-Cold)
4.
Marketo-SFDC
1.
Utilize campaign influence on opp page for tracking marketing
influence
2.
Utilize contact roles on opp page
3.
Feedback loop on engagement activity to Sales and Accounts
1.
Dashboard in SFDC for Sales to understand prospect engagement
4.
Sync’ing new leads w/ appropriate lead source
On Tue, Nov 29, 2016 at 5:50 PM, Riz Alvi <marketingnation@marketo.com>
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