Marketo Certified Expert Questions

[FaizalReza]

Hello fellow experts,

I am about to take my Adobe Marketo expert - business practitioner exam. I am wondering what type of Questions can be asked on below topics:

1. Given a scenario, define the next step

2. Identify the root cause of a problem

3. Demonstrate/apply the correct configuration to Engagement Programs

4. Identify and apply the appropriate use of the PMCF

5. Perform and analyze an A/B test strategy

6. Use Webinar provider information in an event program

If anyone can share some light on these topics, it would be great to hear. I have already taken the practice test, just looking for some more information on this.

marketo certified expert exam Questions 2024

Thanks

Faizal

[uditmathur]

Hi @FaizalReza ,

I have compiled some question type for you to have an idea. These are just example & does not necessarily make the part of your study.

The best way to clear the exam if to have a lots of hands on with Marketo & understanding the basic concepts of Marketo.

Also the best sample question are already mentioned in the practice test & will recommend you to do all the hands on you can with Marketo.

A Marketer wants to use a Program Member Custom Field {{member. Webinar URL}}, in a snippet in the registration confirmation
email. How would they do this? (select one)
A. Create the PMCF field, add the token to the snippet, add the
snippet to the email
B. Create the PMCF field, add the token to the snippet, edit the
default value, add the snippet to the email
C. Reach out to Marketo Support to create a custom Velocity
Script
D. There is no way to achieve this

Marketer ABC is creating an event program for a webinar their company is hosting next month via a third party platform. Marketer
ABC is trying to decide which token is the appropriate one to use to deliver a unique URL to each registrant to join the webinar. Which token is the correct one to use for this situation?
A. {{my. Webinar URL}}
B. {{member. Webinar URL}}
C. {{program. Webinar URL}}
D. {{lead. Webinar URL}}

What could be a potential root cause if emails are not being delivered to a segment of your leads?
A. Incorrect Smart List criteria
B. Inactive landing page
C. Missing lead source
D. Excessive use of tokens

An Engagement Program has not deployed the next new email even though there are people in the stream and the cadence set
correctly. What is one possible reason the email has not been launched?
A. The stream has not been set as activated
B. The new email has not been activated
C. All persons in the stream have exhausted their content

What is a necessary step when creating an "Interesting Moment" in Marketo?
A. Assign a lead score to the campaign
B. Select a type for the Interesting Moment (Email, Milestone, or
Web)
C. Upload a list of targeted leads
D. Conduct a follow-up call with each lead

Hope this Helps 😊 & wishing you Best of Luck. 

[FaizalReza]

@uditmathur - I appreciate your response and Thanks for the questions but can you kindly provide the answers to the questions as well.

Thanks for your wishes

[SanfordWhiteman]

It’d be more useful for you to give your answers and then get feedback.

[FaizalReza]

These were my answers:

A
B
A
B
B

[uditmathur]

⚠️  This post has been edited by a moderator for accuracy.

Answer: D,B,A,B,B

[FaizalReza]

Thanks @uditmathur 

[SanfordWhiteman]

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Answer: D,B,A,B,B

---

D for #1?

Is that a trick question about being unable to create a PMCF called “Webinar URL” because that particular Program Member field is system-created, thus already exists?

That kind of thing is fairly useless as a learning tool IMO.

[uditmathur]

⚠️  This post has been edited by a moderator for accuracy.

Seems a trick question, as being PMCF can not be used in Snippets.

[SanfordWhiteman]

Of course you can use {{member.tokens}} in snippets!

What is the source of this question and answer? Why are we telling people things that are provably untrue? Talk about not being a good learning aid, this is incredibly frustrating.