Hello,
I would like to know if there is a way for a single Person in Marketo to create multiple Leads in SFDC.
Our sales organization uses SFDC CRM's Lead object not on a "per customer (person)" basis, but rather on a "per inquiry (submission)" basis.
This means that whenever a form is submitted in Marketo, we need to create a new Lead in SFDC for each inquiry.
For example, if a person with the email address aaa@abc.com submits the following inquiries:
1) February 27 at 10:00 AM – Submitted a form inquiring about [Product A]
2) February 27 at 10:03 AM – Submitted a form inquiring about [Service B]
In Marketo, these form submissions will update the same Person record (aaa@abc.com).
However, in SFDC, each submission needs to create a separate Lead record (Lead duplication by email is allowed in SFDC).
Additionally, we are fine with the 'SFDC Lead ID' value stored in Marketo’s Person record continuously updating to the latest created Lead ID.
Could you confirm the best way to configure Marketo so that each form submission results in a new SFDC Lead, while still keeping only one Person record in Marketo?
Although this is not the typical use case, we need to implement this scenario to facilitate collaboration with our sales team.
I would greatly appreciate your support. Thank you.
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