Marketing webinars in different geographic regions

Level 10 - Community Advisor

Marketing webinars in different geographic regions

We're based in the US, with a mostly US audience, but we're trying to grow in Europe. Our webinars are usually 10am Pacific, which is really only good for NA/LATAM. We are going to start re-running some webinars for EMEA (and APAC) at 10am GMT, with our new UK team presenting.

I'm trying to figure out the best way to indicate in emails and on our website that the webinar is for an EMEA audience. Right now we just list the two different times/dates on our webinars page, but I think it's easy to miss the PST vs GMT. Screen Shot 2017-11-03 at 10.58.47 AM.png

How else can we indicate the intended audience? Should we put "NA/LATAM" and "EMEA/APAC" above the date/time? What about on the actual landing page and in emails? I want people to recognize that we're actually running webinars during their working hours!

Amy Goldfine
Marketo Champion & Adobe Community Advisor
Level 10 - Champion Alumni

Re: Marketing webinars in different geographic regions

Test it?

Have separate pages for EU vs. US.

Write: North America and Europe/EMEA.