Industry Benchmarks on Email Database Yearly Turnover

Anonymous
Not applicable

Industry Benchmarks on Email Database Yearly Turnover

I'm trying to find some industry insights on what % of names in your database become obsolete each year because people move companies or change roles?

I'm sure this can vary across different industries, but what is your organization experiencing?

Thank you,

Shirleen

1 REPLY 1
Josh_Hill13
Level 10 - Champion Alumni

Re: Industry Benchmarks on Email Database Yearly Turnover

all the major data vendors discuss this. The rule of thumb is 25%.