Live with LaunchPoint - Oktopost

[Jon_Chen]

Welcome to back to our latest series, Live with LaunchPoint! Here we introduce our amazing LaunchPoint Partners who help enhance Marketo Engage by building marketing apps specifically for the Marketo ecosystem.

In our fifth edition, we speak with Shanie Zimmerman, who is a Strategic Partnerships Manager at Oktopost. Shanie discusses how Oktopost can help businesses manage their social media presence with its unique Marketo integration, and how one of their customers uses this integration to take their social engagement insights to the next level. 

If you'd like to learn more about Oktopost, you can check out their LaunchPoint page here. Please let us know which partners you'd like to see next!

[Chris_Wilcox]

Interesting stuff! Thank you for sharing!

[Adam_Vavrek1]

Very interesting. The demo was helpful, thank you.

[Heather_Correa]

I love learning about partners. Thanks for sharing.

[Marcia_Kerber]

Interesting! 

[Zoe_Forman]

We have recently integrated Marketo with Oktopost through Launchpoint and have to say the set up and boarding service has been great.
Within a month of integration we have seen our MQL (Score 80+)  leads increase as have included +5 score for Social Media engagements so pushing more MQL leads based on behaviour now including Social Media engagement.

Will be looking to tweak the score based on Platforms and Campaigns and build out reporting.

The people matching feature is helping reduce duplicate leads and focusing on business email addresses.