We're running a targeted, online ad campaign (only 100 named accounts). The click-thru URL has a variety of Google UTM parameters included. However, those only get fed into Marketo when we drive users to a gated page with a form. Our current campaign is driving users directly to a landing page with a link to download the content. So everyone is anonymous at this point. What I'd like to do is setup a trigger campaign that sends a real-time alert to the account executive whenever someone clicks on the banner and arrives to our Marketo landing pages. Therefore I need to know what data Marketo captures as part of the anonymous lead record so that I can define the appropriate triggers. Would "inferred company" be my only option here? "Original Referrer" would work for first time users - but that won't always be the case.
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The easiest way to get the full list of details captured is actually looking at an anonymous lead in your database and seeing what's populated. I imagine referrer URL, visited website, querystring, etc are all captured, but doubt anyone knows the list of fields off the top of their head
Is Anonymous = T
Created At - Past 7 days or something to keep it small and fast.
That's what I've done. But I'm still trying to filter these down just to show those specific anonymous leads that visited a finite set of landing pages. When I run a "visited landing page" filter, I'm only being shown KNOWN leads. Will Marketo not show anonymous here? I know for a fact that they are hitting this page just by looking at the "Results" tab - here's one of them: