List of fields that get populated for ANONYMOUS visitors

[Dan_Stevens_]

We're running a targeted, online ad campaign (only 100 named accounts).  The click-thru URL has a variety of Google UTM parameters included.  However, those only get fed into Marketo when we drive users to a gated page with a form.  Our current campaign is driving users directly to a landing page with a link to download the content.  So everyone is anonymous at this point.  What I'd like to do is setup a trigger campaign that sends a real-time alert to the account executive whenever someone clicks on the banner and arrives to our Marketo landing pages.  Therefore I need to know what data Marketo captures as part of the anonymous lead record so that I can define the appropriate triggers.  Would "inferred company" be my only option here?  "Original Referrer" would work for first time users - but that won't always be the case.

[Andy_Varshneya1]

Hi Dan,

The easiest way to get the full list of details captured is actually looking at an anonymous lead in your database and seeing what's populated. I imagine referrer URL, visited website, querystring, etc are all captured, but doubt anyone knows the list of fields off the top of their head

[Josh_Hill13]

Smart List

Is Anonymous = T

Created At - Past 7 days or something to keep it small and fast.

[Dan_Stevens_]

That's what I've done.  But I'm still trying to filter these down just to show those specific anonymous leads that visited a finite set of landing pages.  When I run a "visited landing page" filter, I'm only being shown KNOWN leads.  Will Marketo not show anonymous here?  I know for a fact that they are hitting this page just by looking at the "Results" tab - here's one of them:

[Grégoire_Miche2 · Accepted solution]

Hi Dan,

I have observed that activity filters return only known leads, unless you add an "Is Anonymous = True" in combination with your activity filters.

-Greg

[Dan_Stevens_]

That did the trick - thanks for this undocumented tip, Greg!