Lead Updated meaning

[Anonymous]

Hi there, 

I'm just looking to gain a little clarity on something I havent quite gotten my head around. I have been trying to segment our database a bit and at the same time have been setting up some webinars over the past few weeks. While segmenting the database I made the assumption that Updated meant the last time the lead had done something on the website or updated their information.

However I am now assuming I am wrong as while looking through a list of registrants for next weeks webinar I noticed that while leads had filled out the form within the last 48 hours, it said they had not been updated for a number of months. 

So can anyone tell me exactly what it means when a lead is updated? Is it simply that their information has not been updated and not that it has anything to do with lead behaviour?

Thanks in advance 

[Anonymous · Accepted solution]

Someone might be able to comment more in-depth on this, but form what I can tell, it seems to mean when a field value is updated. So if they filled out the registration form and didn't submit any new info, the lead would not be updated for that event.

[Anonymous]

Updated At is a system timestamp for the latest activity that has ocurred on a lead record. I would use the visited webpage filter for latest website activity. 

[Edward_Masson]

Its Marketo's version of a SFDC system mod (modification) stamp.

[Anonymous]

Thanks to you all,

having looked at a few leads it doesseem to be the last time something regarding the lead was updated.