Lead Scoring Not Effecting 99 of Leads

[Anonymous]

I have lead scoring setup and have covered everything from behavior to email address to job title to custom fields. Still even after running, I have over 99K records with a 0 score (our total DB is about 106K). Not sure what I could be doing wrong. I ran batch campaigns to cover everyone in the DB and then have them scheduled to run when 'something' happens (new lead created, data field changes, etc.).

Anyone else have this problem when they setup lead scoring? 

[Anonymous]

What types of triggers are driving your lead scores rules? clicks link in email, visits a key webpage etc...?

Find a lead that should have been scored but wasn't and check the activity log of that lead.  You should be able to see why the scoring rule was skipped on the activity log.  

[Anonymous]

Couple things could be wrong:

1. leads aren't being pulled into campaigns - check campaign member count and smartlist criteria
2. flow steps aren't triggering - if you're using "if, then" logic, double check it

[Anonymous]

Biggest cause I've seen for this: your smartlist criteria includes everyone, but your actual flow steps for scoring don't include everyone.  If this is the case, you'll find leads that are members of the scoring campaigns but their activity history says "skipped this step" or similar.

[Anonymous]

Thanks. I got the 99K down to 59K but that still seems too high.

Steven - what is an example of a smart list not matching the flow steps? Trying to visualize what this means and after reviewing all my scoring campaigns, they seem right so I just need a better idea of what I am looking for here.


Thanks everyone!

[Anonymous]

Example for job title:

smartlist: every new lead
Flow step: score on job titles, but not on blank job titles.
result: leads with blank job titles are in campaign but not scored.

Better method:
smartlist: every new lead, with a matching job title
flow step: score on all job titles
result: leads with blank job titles are not in campaign.