Agreed on the negative scoring. We decrease for certain web page views, emailability, and lack/decline in activity.
Hi Tali, Quick question for you. How are you scoring Social Media Engagement? Is it just a share and follow links?
Here is another good guide for lead scoring best practices
https://nation.marketo.com/community/product_and_support/blog/2019/08/21/marketo-master-class-lead-s...
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