Lead Purge Options

[Hank_Hansen]

We offer our existing clients an option to register for a webinar using a Marketo form through the GoToWebinar connector. They could potentially create a new lead record if they are not de-duped (if they use a different email address for example). We use form prefill on a landing page to avoid this, but there will be cases where the form prefill will not be used (the regisration landing page might be shared outside of a Marketo-generated email for example).

Are there any options for automatically purging lead records from a webinar event after it has ended (after the followup emails have been sent after the webinar event)?

[Josh_Hill13]

Why do you want to purge records?

You can certainly go through the Member tab and remove people from the Program or even delete them, but I would avoid automating this. It sounds like you could easily delete a client record.

form prefill has only limited utility to prevent dupes - marketo will dedupe on email address regardless of prefill.

It would be better to use the Possible Dupe filter+Member of Program, or setup a deduping process for the entire instance.

[Anonymous]

Josh - do you have a favorite tool or campaign you run to manage duplicates in your data base?