Why is it that when I try to create a smart list for our Marketo landing page views "visited web page", it comes up as not a valid webpage?
Start with a lead’s Activity Log and copy the web page exactly as you see it in the activity detail. Marketo uses a nontraditional definition of “web page” (that is, not including the querystring, but including the hash).
I think Marketo doesn't explain the Visit Web Page filter or trigger very well. It covers both Marketo landing pages and non-Marketo pages, but for Marketo LPs you should put the LP name in the filter, whereas for non-Marketo pages the URL.
Thank you and now that I think about that actually makes sense.