Landing Page Test Group Distribution

[Tyson_Jurgens]

After seeing some lackluster performance with a landing page used in a PPC campaign, we decided to A/B test a slimmed-down form and create an A/B Landing Page Test Group.

Page 1 had about 1,000 views when I cloned it and created Page 2. Now that the two pages are added to the test group and approved, I'm looking forward to future visitors being routed equally so we can best move forward.

My question: Will my A/B test group route visitors equally from launch (today), or will Page 2 be preferred in order to match Page 1's pageviews before true equal distribution happens?

¯\_(ツ)_/¯

[Grégoire_Miche2]

Hi Tyson,

AFAIK, the count begins today and the past 1000 views on Page 1 will not be accounted for.

The % of split between 1 and 2 from now on depends on the settings of you A/B test, so it will be 50%/50% only if you set it up that way. You could have set it up to favor the page 2.

-Greg

[Tyson_Jurgens]

This is very helpful Greg, thank you.

Probing a little further: I'm not seeing anywhere in the UI of the Landing Page Test Group object to alter the setting of splitting pageviews by %, at least not in the way I'm used to doing this in emails. Any insight there?

[Grégoire_Miche2 · Accepted solution]

Hi again,

No you are right, it's an even distribution.

-Greg

[Grégoire_Miche2]

Vote here: ​and here:

-Greg

[Tyson_Jurgens]

FYI: landing page distribution was indeed equal from the time the test group was created. So, Landing Page 1 will always have ~1,000 more pageviews than Landing Page 2, but since the creation of the test group they have both receive the same number of page views.